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Chief Marketer Staff

  • Agencies

    FedEx Says Shut Down USPS

    FEDERAL EXPRESS president/CEO Frederick Smith sent a jolt through a congressional subcommittee meeting recently when he suggested Congress seriously consider

  • Agencies

    BY POPULAR DEMAND

    IT’S GOTTEN TO the point where customers are telling their suppliers they’ve got to jump on the electronic commerce bandwagon-and not the other way around.That’s

  • Agencies

    Roosevelt’s Cape

    AT A DINNER PARTY thrown by Don Chilcutt years ago, I found myself sitting next to cataloger John Peterman. Chilcutt, who managed Peterman’s list, hoped

  • Not So Simple Simon

    Simon Property Group has a lot to explain. The company broke a $25 million campaign last month to brand its 145 malls and forge a bond with the 100 million

  • Agencies

    Real-World Modeling-It’s Not About Tools

    OCCASIONALLY THERE ARE articles in the trade and academic press about the relative merits of neural networks, logistic regression and what I’ll refer

  • Agencies

    A WHOLESALE APPROACH TO THE WEB

    LOTS OF WEB SITES want to sell office products to individuals, whether in companies or the oft-hyped small office/home office. Now, one entrepreneur wants

  • Agencies

    Pine Cones in the Attic

    DON DAVIS says his company Aunt Vera’s Attic-like many great things-happened by accident.”I made a decoration for my own mailbox 16 years ago and the

  • Speed Demon

    Atlanta-based Coca-Cola will be title sponsor for SpeedMall, an online shopping mall owned by Action Performance Companies, Inc.Coke will sponsor SpeedMall’s

  • Agencies

    Everything Old Is New Again

    AMONG THE MORE interesting first place winners at the 21st Annual John Caples International Awards were Miller/Huber Relationship Marketing’s catalog

  • Agencies

    Rates Up For Canada Admail

    RATES FOR THE U.S. Postal Service’s Canada Admail went up between 1.5 cents and 7.4 cents, according to the March 1 Federal Register.The USPS said the