Chief Marketer Staff

• Whole-Brain Marketing

  In February, we speculated how growing online grocery ventures might affect bricks-and-mortar stores. Beginning this month, retailers get to watch a prime

• Agencies

  DM AD Penetration in U.K. at All-Time High

  DIRECT MARKETING’S penetration into the U.K. ad marketplace is at an all-time high, Colin Lloyd, chief executive of the U.K. Direct Marketing Association,

• The Minor Model of a Modern Major Promo

  In the world of marketing, there are constraints. Some brands can reach way out over the line. Others have to stay neatly within certain bounds. It’s

• Agencies

  Cross-Dress for Success

  CAPITOL RECORDS HAS developed what may be the first commercial database of drag queens.In February and March, Capitol ran a series of contests in gay

• Agencies

  Teaching Old Names New Tricks

  FOR CATALOGERS, RFM (recency, frequency and monetary) analysis is still a powerful list prospecting and continuation mailing tool. But catalogers are

• Agencies

  Delivered to the Doorknob

  INSIDE THE LITTLE yellow bags hung on doorknobs of Spanish-speaking U.S. households is a big idea: to reach all areas in the country that are at least

• Agencies

  Americans Like Direct Mail

  AMERICANS READ OR scan more than 88% of all advertising mail delivered to their homes, and up to 18.1% of all households respond, according to a recently

• Mr. Smith Goes to Greenwich

  Clarion Marketing is working more closely with sister agency DMB&B to provide “holistic” solutions for clients under the guidance of Lance Smith, Clarion’s

• Agencies

  BY POPULAR DEMAND

  IT’S GOTTEN TO the point where customers are telling their suppliers they’ve got to jump on the electronic commerce bandwagon-and not the other way around.That’s

• Not Your Mother’s COUPON

  There are three kinds of customers: new ones, loyal ones, and prospective ones. Coupons – especially the ones housed in colorful free-standing inserts