Chief Marketer Staff

• Short Cuts

  The Townsend Agency, Rosemont, IL, has made some staff additions: Shelly Blaemire has been appointed vice president/group account director; Alisa Clancy

• DIRECT Listline

  Horticulture Buyers The 17,956-name horticulture buyers list from Gempler’s catalog. These individuals are rural farmers.Cost: $85/MSelections: Last-90-day

• USPS Asks PRC To Correct Nonprofit Periodic Rate Error

  The U.S. Postal Service will by Friday formally move to correct an error in its nonprofit periodical rate schedule. The error was which was discovered

• Set-Aside 888 Numbers To Be Released Today

  About 140,000 toll-free numbers in the 888 code that were reserved from use are scheduled to be made available today, April 5, and are expected to be

• Mypoints.Com Files For Public Offering

  Online direct marketer MyPoints.com Inc, San Francisco, has filed with the Securities and Exchange Commission for an initial public offering of $69 million

• International Priority Airmail Rates Cut

  The U.S. Postal Service is cutting some of the rates for its International Priority Airmail (IPA) service, effective this weekend.”Working with our foreign

• Telemarketing Salary Growth Slowing

  There has been a slowdown from the double-digit growth levels in salaries among telemarketing executives last year, a survey by TeleManagement Search,

• MSGI Sells Majority Interest in Fulfillment Subsidiary

  Marketing Services Group Inc., New York, an integrated marketing and Internet services firm, has sold the majority interest in its Metro Fulfillment Inc.

• WCJ Chicago, Toronto Appoints Cook as CFO

  Tom Cook has been appointed CFO of Wunderman Cato Johnson Chicago and Toronto.”We tapped Tom for his depth of experience in providing financial leadership

• Acxiom Releases InfoBase New Business List

  Acxiom Corp., Conway, AR, has released InfoBase New Business List 1.0, a source of direct marketing information on new business filings. Targeting business-to-business