Chief Marketer Staff

• Short Cuts

  The Townsend Agency, Rosemont, IL, has made some staff additions: Shelly Blaemire has been appointed vice president/group account director; Alisa Clancy

• Digital River Names Ireland VP of Direct Marketing

  Digital River electronic software delivery provider Digital River, based in Minneapolis, has named Linda C. Ireland as vice president of direct marketing.A

• DIRECT Listline

  Horticulture Buyers The 17,956-name horticulture buyers list from Gempler’s catalog. These individuals are rural farmers.Cost: $85/MSelections: Last-90-day

• WCJ Chicago, Toronto Appoints Cook as CFO

  Tom Cook has been appointed CFO of Wunderman Cato Johnson Chicago and Toronto.”We tapped Tom for his depth of experience in providing financial leadership

• Gillespie Wins Two New Accounts

  Gillespie, a unit of the Interpublic Group of Companies, won the Duramed and Keystone Financial accounts.Gillespie/RAR Healthcare will help Duramed, a

• Snyder Acquires PromoTech

  Snyder Communications Inc., Bethesda, MD, has acquired PromoTech Research Associates, a full-service pharmaceutical marketing communications and direct

• Lamaze, Cox to Promote Baby Product

  The Lamaze Institute for Family Education, Darien, CT, and Cox Direct, Largo, FL, will co-market “See Them Grow From Lamaze Family,” a direct mail product

• Novus Wins Wenner Titles

  Novus Marketing, Tarrytown, NY, has been named the new list manager for Wenner Media.Wenner’s subscriber files include Rolling Stone, with 753,836 names;

• Hilton, MyPoints.com Promote Online Incentives

  MyPoints.com Inc., a provider of Internet direct marketing and loyalty rewards program, and Hilton HHonors, a Hilton Hotel frequent-guest rewards program,

• Short Cuts

  The Talbots Inc., Hingham, MA, has appointed Olivia Ziegler, vice president, general merchandise manager of Talbots Woman, the company’s new large-size