Chief Marketer Staff
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Agencies
No Dark Horse
THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company
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On the Road to Nowhere
On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today – placed
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Agencies
Reel Deals
MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written
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Agencies
A Fair Chance for New Media
FOR EACH OF the past four years I’ve had the pleasure of attending London’s International Direct Marketing Fair, there’s been a cultural milestone or
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Agencies
Gig Acquires Musician List
GIG MAGAZINE HAS purchased the 22,000-name active subscriber list of its former rival, Musician.Musician, owned by BPI Communications, published its last
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Financial-Data Collection Firm to Fight FTC Claim
Colorado information broker James Rapp, the owner of Touch Tone Information Inc., Denver, will contest Federal Trade Commission allegations that he and
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Miller Freeman Parent Company Acquires CMP Media
The status of 10 magazine subscriber lists, and a host of conference attendee files, is uncertain with the recently announced acquisition of CMP, an Internet
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USA Networks Revenue Up, Net Income Down
USA Networks, New York, had first-quarter revenue of $728.9 million, up 8.5% from $671.7 million from first-quarter 1998. Its net income, however, fell