Chief Marketer Staff
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Agencies
Make It Happen
Not long ago, many in our industry were weeping and gnashing their teeth over postal rate increases that soared well beyond the rate of inflation.Hikes
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Frankel Drops Kraft Work
Business goes to Davidson, Ryan, and East/West.Frankel & Co. will re-post all staffers who had worked on its Kraft business to other accounts, including
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Agencies
Guide Lines
THERE’S always something frustrating about a campaign with untapped potential. But what often makes matters worse is that the campaign isn’t bad. It’s
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Milk Wars Down Under
As towns across Australia developed from the early days of settlement, states and territories were formed that established different local laws and ways
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Agency Moves
Keith McCracken named executive vice president and general manager for the Minneapolis office of Dugan Valva Contess, Morristown, NJ (see story on page
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Agencies
Y&R to Buy KnowledgeBase
ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million
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Agencies
Now This Is Hot Mail
WE GET LOTS of press releases every day. Some come in plain white envelopes, while others try to catch our eye with fancy paper and fire-engine-red folders.Nykamp
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Agencies
New Bill Would Bar Net Access Fees
ANOTHER BILL to keep the Internet free of taxes or other charges has been introduced by Rep. Fred Upton (R-MI). Upton’s bill, complementing one sponsored
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For the Marketing Insomniac
E-commerce may be booming elsewhere, but businesses sourcing premiums for their incentive programs or corporate identification campaigns still like visits