Chief Marketer Staff

• On the Road to Nowhere

  On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today – placed

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  No Dark Horse

  THE FIRST THING Novus List Management’s president Joanne Capria wants people to know is that her company is no dark horse.”A lot of people say the company

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  Reel Deals

  MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written

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  THE NET PROWLER THE NET PROWLER THE NET PROWLER

  FUN WITH PHOTOS Perceptual Robotics Inc., Evanston, IL, which created the iCam Internet camera, has a new wrinkle it calls Look and Buy. The system is

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  Good Vibrations

  CAN YOU SUE a PR flack for sexual harassment?Among various press releases recently, we received a sample of “a new advance in feminine relaxation and

• Spring Fever

  Today’s Mom must find time on the weekend to shop, run errands, spiff up the house, and spend quality time with the children. Hallmark Gold Crown stores

• A Minority of Many

  Ad agencies have recently been criticized for ignoring minority consumers. A study by the Civil Rights Forum on Communications Policy actually found that

• The Ultimate Tailgate

  Mott’s, Inc., Stamford, CT, launched a national sweeps in March that offers consumers a chance to win The Ultimate Tailgating Vehicle just in time for

• More Gloom in the Sunshine State

  Here’s an update on recent developments in Florida’s ongoing probe of the sweepstakes industry:The Case of the Pre-Selected Winner The State of Florida

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  HUMAN RIGHTS CAMPAIGN

  The Human Rights Campaign has defied several commonly held bits of wisdom in its fundraising efforts:* Don’t aggressively upsell.* Don’t oversolicit core