Chief Marketer Staff, Author at Chief Marketer

Designing by DM

AMERICAN HOMESTYLE & Gardening, Gruner+Jahr’s B-list answer to Conde Nast’s Architectural Digest and House & Garden, doesn’t usually include the sort

Milk Wars Down Under

As towns across Australia developed from the early days of settlement, states and territories were formed that established different local laws and ways

Agencies

Y&R to Buy KnowledgeBase

ADBERTISING CONGLOMERATE Young & Rubicam Inc., New York, agreed in April to acquire database marketing agency KnowledgeBase Marketing Inc. for $175 million

Agencies

Telemarketing Salary Growth Slowing

THE DAYS of double-digit hikes in telemarketing salaries may be over, judging by a survey from TeleManagement Search, a New York executive search firm.Inbound

Emma’s Time Has Come

If the copy of PROMO you’re holding doesn’t contain a purple-covered supplement with a fiery-hurricane logo, go into the office of the last guy who had

Agencies

Direct Coverage

IN CONSUMER INSURANCE, direct marketing has the smallest share of the pie, but it’s growing the fastest. Direct won’t ever completely replace agents,

For the Marketing Insomniac

E-commerce may be booming elsewhere, but businesses sourcing premiums for their incentive programs or corporate identification campaigns still like visits

On the Road to Nowhere

On rare occasion, even loquacious writers of opinion can be left speechless. When the poster-sized insert pictured below dropped out of USA Today – placed

Agencies

The Scoop on the Hoop

FIRST IT WAS rubber chickens that went faster than speeding pullets. Then it was floating 8-balls we were asked to get behind. Now it’s Hula-Hoops.No,

Agencies

Reel Deals

MAGNOLIA (New Line Cinema)Estimated Release Date: December 1999Starring: Julianne Moore, William H. Macy, Henry Gibson,Jason RobardsTop Line: Written