Chief Marketer Staff

• DTC Ad Spending Rises $300 Million in 1998

  Spending on direct-to-consumer advertising of prescription drugs in 1998 eclipsed the total spent in 1997 by almost $300 million, according to healthcare

• Collin Street Bakery Appoints ALC as List Manager

  American List Counsel, Princeton, NJ, has been chosen as list manager for Collin Street Bakery. The core lists are the 640,000-name mail order buyers

• E4l Joins Forces With Buyitnow.com

  E4L Inc., an Encino, CA-based Internet and infomercial marketer has signed a letter of intent with BuyItNow Inc. to jointly form a new company dedicated

• Direct Listline

  Female Decision Makers This is a file of 96,907 female executives who subscribe to BPI Communications publications such as Adweek, Brandweek and Mediaweek.

• DMA Acquires Second Internet Trade Group

  The Direct Marketing Association has acquired the Internet Alliance, an Internet industry trade association. The acquisition reportedly combines the largest

• Penton Media Acquires Jon Peddie Associates

  Penton Media, Inc., Cleveland, has acquired Jon Peddie Associates, Tiburon, CA. JPA is an information company that conducts research, publishes market

• Short Cuts

  MyPoints.Com Inc., San Francisco, has named Thomas P. Caldwell Senior VP and CFO. Caldwell was previously with Dynamic Details as VP of strategic development.

• Fasano Awarded Frederick’s of Hollywood

  Fasano and Associates, Los Angeles, has been awarded management of the Frederick’s of Hollywood 725,000-name 12-month catalog buyers file. This file rents

• Male Impotency Cure DMers Settle Action With FTC

  The American Urological Corp. and six interrelated companies have agreed to pay $18.5 million to the Federal Trade Commission to resolve a lawsuit against

• Monica Smith Launches Marketsmith

  Monica Smith, most recently executive VP of list management at Novus Marketing, Valhalla, NY, has launched her own company, Marketsmith.The new business,