Chief Marketer Staff

• Catalina Marketing Acquires CompuScan Marketing

  Catalina Marketing Corp., Saint Petersburg, FL, has acquired CompuScan Marketing, Inc. The acquisition will boost Catalina’s ability to generate in-store

• K-B Toys Launches New Video Game Delivery System

  K-B Toys, Pittsfield,MA, has launched a new pre-sell feature online at http://www.kbtoys.com that will deliver a pre-ordered video game to the customer’s

• Audio Book Club and Doubleday Online to Develop Web Site

  Audio Book Club, Inc., Boca Raton, FL, and Doubleday Online will launch a co-branded Web site early this summer. The site will include a comprehensive

• Short Cuts

  Charles Schwab has been Company of the Year by the Direct Marketing Association Insurance & Financial Services Council (IFSC). Alexander Galanek, senior

• Novus Acquires Garden Design List

  Novus Marketing, Valhalla, NY, has been named manager of the 342,000-name Garden Design Magazine subscribers list. Novus assumes management May 1. The

• Postal Overhaul Bill Sent to Government Reform Committee Amid Controversy

  “I think the bill is disassembling,” Advertising Mail Marketing Association president Gene A. Del Polito said late last week after the House postal subcommittee

• Spring Fever

  Today’s Mom must find time on the weekend to shop, run errands, spiff up the house, and spend quality time with the children. Hallmark Gold Crown stores

• A Minority of Many

  Ad agencies have recently been criticized for ignoring minority consumers. A study by the Civil Rights Forum on Communications Policy actually found that

• The Ultimate Tailgate

  Mott’s, Inc., Stamford, CT, launched a national sweeps in March that offers consumers a chance to win The Ultimate Tailgating Vehicle just in time for

• Agencies

  THE MARK OF Z

  IN A RECENT issue of Forbes magazine, Andersen Consulting’s chief executive and managing partner George Shaheen said: “The changes coming in the next