Chief Marketer Staff

• Live From Washington: Self-Regulation Dominates DMA Gathering

  Self-regulation was the magic word for the second and final day of the Direct Marketing Association’s Government Affairs Conference yesterday at the Watergate

• MessageMedia to Add Six Foreign Languages

  MessageMedia Inc., Boulder, CO, a provider of e-mail-based direct marketing and customer-relationship management services, is launching e-messaging services

• Live From Washington: Sweeps Bill Mark Up May Come Next Week

  A Senate bill to regulate sweepstakes and deceptive mailings could be marked up as early as next week, according to a staffer for Sen. Susan Collins (R-ME),

• NJ Bill Would Require Spam to Be Labeled

  Senders of unsolicited e-mail to New Jersey residents would be required to label their solicitations “advertisements” according to legislation just introduced

• Short Cuts

  Comedian Paula Poundstone will host The Direct Marketing Association’s 70th International ECHO Awards Ceremony, Oct. 24, 1999, at the 82nd annual conference

• Collin Street Bakery Appoints ALC as List Manager

  American List Counsel, Princeton, NJ, has been chosen as list manager for Collin Street Bakery. The core lists are the 640,000-name mail order buyers

• Web Advertising Lags Way Behind Traditional Media

  Internet advertising, though rising rapidly, still lags far behind expenditures on direct mail, television, magazines, newspapers and other traditional

• Shop At Home Network Inks Pact With Yahoo!

  Shop At Home Inc., Nashville, TN and Yahoo! Inc. have entered into a one-year cross-promotional agreement that includes the launch of co-branded auctions

• Live From Washington: DMA Meeting Focuses on Postal

  Postal issues dominated the first day of the Direct Marketing Association’s annual Government Affairs Conference yesterday at the historic Watergate Hotel

• DTC Ad Spending Rises $300 Million in 1998

  Spending on direct-to-consumer advertising of prescription drugs in 1998 eclipsed the total spent in 1997 by almost $300 million, according to healthcare