Chief Marketer Staff

• U.S. Supreme Court to Hear Driver Data Case

  The U.S. Supreme Court on Monday agreed to decide whether Congress exceeded its power by requiring states to restrict disclosure of personal data on a

• Short Cuts

  Reader’s Digest, Pleasantville, NY, has launched a new magazine, Reader’s Digest Your Family, aimed at parents of infants through children age 6. The

• Xerox to Open Call Center in Texas

  Xerox Corp., Rochester, NY, said it will open a “Tele-Web Center” in Irving, TX, in mid-June. The facility will add about 200 jobs in the Dallas area,

• Skytel, eBay Said to Launch Wireless Auction Service

  Wireless telephone marketer SkyTel, Jackson, MS, is teaming up with online auctioneer eBay Inc. to establish a wireless person-to-person online auction

• DIRECT Listline

  Alternative Medicine Advisor A 70,000-name list of 1998-1999 subscribers to this newsletter.Cost: $105/MSelections: Quarterly hotline, gender, state/SCF/ZIPContact:

• Short Cuts

  DM agency Georges & Murray Direct, Raleigh, NC, has hired Barbara Ketchum as production supervisor and Christon Fagan as account coordinator. Ketchum

• Rodale to Use Acxiom’s Solvitur

  Rodale Press, the Emmaus, PA-based magazine publisher, has reached an agreement to receive a “customer-centric” marketing solution and integrated campaign

• SkyMall Names Partners for New Travel Site

  SkyMall Inc., Phoenix, Friday named its initial partners for skymalltravel.com, a new travel Web site targeted to frequent flyers that will provide one-stop

• JoAnne Dunn Moves to The Credit Index

  The Credit Index, Mount Arlington, NJ, has hired list expert JoAnne M. Dunn as senior vice president of sales and marketing. Dunn had been with Mal Dunn

• Medicine Overtakes Computers in Web Advertising

  Although computers and software continued to be the top spenders in Internet advertising with $461.8 million last year, their share of total Web advertising