Harte-Hanks Acquires Direct Marketing Associates
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by Chief Marketer Staff
Harte-Hanks Inc., San Antonio, TX, has acquired Direct Marketing Associates Inc. (DMA) of Baltimore. Terms of the agreement were not disclosed.
Ken Boone, president and co-owner of DMA, and Terry Woods, vice-president and co-owner of DMA, will continue to run the company, which will become a part of the marketing services group of Harte-Hanks Direct Marketing.
Established in 1978, DMA employs about 400 people and provides a full range of direct marketing services to companies in the financial services, publishing and retail industries, as well as government and nonprofit industries.
In related news, Harte-Hanks Data Technologies said it has been selected to build and manage Volvo Cars of North America’s relationship marketing database.
