Chief Marketer Staff

• Spicing Up Debt Collection

  Debt collectors have a tough job. On any given day, they get enough threats to make a small country go to war. Over the years, we’ve tried to create programs

• Agencies

  Go East, Dmer

  KANG & LEE and Admerasia have two things in common. Both specialize in Asian-American marketing and both extended their services to firms targeting recent

• No Gold Medals Yet

  In a mea culpa to skittish sponsors, the International Olympic Committee (IOC) will include a morals clause in future contracts so sponsors can get out

• Agencies

  Transplants

  TWO NEW CATALOGS have landed on our desk. Well, not new new. Both are established brands extending their markets-one to parents, the other to the United

• Engaging Change

  When airline travelers discover certificates for frequent-flier miles on packs of Healthy Choice chicken Marsala frozen dinners this year, they can thank

• Agencies

  A New Chapter

  TAKE THAT, Barnes & Noble. En garde, Amazon.com. Independent bookstores are striking back.The American Booksellers Association is launching Book Sense,

• Edith Roman Manages CareerTrack

  Edith Roman Associates Inc., Pearl River, NY, has been appointed manager of the CareerTrack databases of more than 1 million direct mail-generated seminar

• Agencies

  Sittin’ by the Dock of eBay

  IF I WAS a high bidder, I would have freaked.That was my initial thought when I read of the recent server problems that put a halt to all the online auctions

• Agencies

  Separated at Rebirth

  IN BUSINESS-TO-business DM, Internet “have-nots” are suffering severe stock market erosion, while investors are rewarding Net- savvy-though often unprofitable-companies

• Campaign trail

  You thought that 1997 Miller Lite sweepstakes was cool – a trip as “photo assistant” on Sports Illustrated’s annual swimsuit shoot? It gets better. This