Chief Marketer Staff
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Campaign trail
You thought that 1997 Miller Lite sweepstakes was cool – a trip as “photo assistant” on Sports Illustrated’s annual swimsuit shoot? It gets better. This
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Agencies
Sittin’ by the Dock of eBay
IF I WAS a high bidder, I would have freaked.That was my initial thought when I read of the recent server problems that put a halt to all the online auctions
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Agencies
Separated at Rebirth
IN BUSINESS-TO-business DM, Internet “have-nots” are suffering severe stock market erosion, while investors are rewarding Net- savvy-though often unprofitable-companies
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Phantom Frenzy
“Six hours of merchandising wiped out in five minutes,” said a fatigued Toys R Us employee in Norwalk, CT, as he restocked Lego toys in the new Star Wars:
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Agencies
Critiquing and Cashing In
THERE ARE ONLINE magazines and online music stores. Now, one company is trying to wear both hats-selling recordings and reviewing them on the same Web
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Agencies
DIRECTNEWSLINE
DMA Picks Up Internet Group THE DIRECT MARKETING ASSOCIATION has acquired the Internet Alliance (IA), an Internet trade group. IA will be operated as
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>From Over Here, To Over There
Editor’s Note: On assignment last month to Brussels to meet PRO Awards media partners and supervise the European Region judging of the 1999 World PRO
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Agencies
The Brand Plays On
ONCE UPON A time, retail catalogs were about getting customers into the store to buy product. Each and every customer received a catalog for each and