Chief Marketer Staff

• Edith Roman Manages CareerTrack

  Edith Roman Associates Inc., Pearl River, NY, has been appointed manager of the CareerTrack databases of more than 1 million direct mail-generated seminar

• Agencies

  Now Buy the Vest

  IN AN EPISODE in the second volume of “Maus,” the withering account of his family’s Holocaust experience, Art Spiegelman is approached by a man who tells

• PROMO’s 1999 Agency of the Year

  Like blowing up buildings? That’s the central, big, noisy, and risky idea for the Sony car stereo’s Xpl-od on the Road campaign. Here’s the concept: Pull

• Deals

  Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions

• Agencies

  People

  U.S. Interactive Inc., Philadelphia, promoted Philip Calamia to chief financial officer and James Letts to chief information officer. Benjamin Green was

• Big Dippers

  You’re a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The

• Vision Quest

  Flair Communications will enter the new century practicing what it calls PowerHouse Marketing. It’s a promotion-centered concept that the Chicago-based

• Making the Mission Impossible

  In the continuing effort to provide reader value, this month’s column will show you how to save big money on the movies. As for analysis, study the promotional

• Upshot’s Smokin’!

  When last we left the Agency Formerly Known As Promotional Marketing, Inc. (two years ago in a PROMO 100 profile), the feisty shop recrafted as Upshot

• Deals

  Catalina Marketing Corp., St. Petersburg, FL, announced that its health care division, Health Resource Publishing Company, St. Louis, added Walgreen Co.,