Chief Marketer Staff

• New Medical Privacy Legislation Introduced

  Legislation protecting the privacy of medical records gathered momentum when Rep. Gary Condit (D-CA) introduced the Health Information Privacy Act of

• Is Your Sweepstakes Being Hijacked?

  GREETINGS FROM THE SWEEPSTAKES AND PROMOTIONAL GAMING FULFILLMENT TRENCHES! Those of us who provide your P.O. Boxes, sort through your sweepstakes entries,

• TOOLS

  Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data

• Novus Takes on Two Petersen Co-op Programs

  Novus Marketing, Valhalla, NY, has become manager of two new Petersen Publishing Co-op programs.The Petersen Automotive Performance Pak distributes 2

• Agencies

  Where Somebody Knows Your Name

  CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to “occupants” eight times a year, is venturing into a new program that targets well-off

• Campaign trail

  Hershey Foods Corp. and Hershey Entertainment and Resorts joined forces to host The Sweetest Place on Earth sweeps. Consumers enter via thousands of product

• Agencies

  Scandinavians Impress at Best of Europe

  THE BIG WINNERS in the Best of Europe Awards at the Federation of European Direct Marketing’s annual forum in Strasbourg, France included several Scandinavian

• ACCOUNT ACTION JUNE 1999

  After a rigorous review, Nabisco named six agencies for its $250 million below-the-line business, winnowing down a roster that had included 15 shops.

• JCPenney Makes Multi-Million Dollar Investment in Customer Contact

  J.C. Penney Company, Inc., Plano, TX, has commissioned Melita International, an Atlanta-based customer interaction application provider, to upgrade its

• Agencies

  Fashion Fanatics

  RETAIL INDUSTRY practices and the buying habits of the fashion- conscious sometimes seem incompatible. But Pricewaterhouse Coopers L.L.P.’s latest Softgoods