Chief Marketer Staff

• Online Shoppers to Favor Online Over Offline Stores

  Internet shoppers say they plan to decrease the amount of money they spend at offline retail stores in favor of spending more at online stores, according

• AmEx Forms Alliance With Florida Tourism Group

  American Express and Visit Florida, a tourism-promotion group have formed a strategic agreement to attract more tourists to the state. The deal will include

• Global Direct Acquires Innovative Communications

  Global Direct Inc., Calgary, Alberta, will acquire Innovative Communications, an Edmonton, Alberta-based direct marketing firm. Innovative Communications

• American Family Publishers Settles Sweepstakes Suits

  American Family Publishers, Jersey City, NJ, will make several changes to its sweepstakes mailing packages and practices, and will set up a $3 million

• Short Cuts

  The Talbots, Hingham, MA, will extend its stock repurchase program to include an additional $20 million in common stock. The decision to acquire its own

• Roofing Supplies Firm Launches Web Site

  New York-based Eagle Supply Group Inc., a supplier of roofing and other construction supplies, has launched its own Web site, (http://www.eaglesupplygroup.com).The

• Loring Wins 6.5-Million-Name Smoker’s File

  A 6.5-million name Smoker’s Database is available from Loring Direct Response, New York.The file was compiled from consumer surveys conducted by telephone,

• InfoUSA To Buy Donnelley Marketing from First Data Corporation

  InfoUSA, Omaha, NE, will purchase Donnelley Marketing, a consumer database marketing company, from Atlanta-based First Data Corp. The purchase price is

• PROMO’s 1999 Agency of the Year

  Like blowing up buildings? That’s the central, big, noisy, and risky idea for the Sony car stereo’s Xpl-od on the Road campaign. Here’s the concept: Pull

• Deals

  Haverford, PA-based RealTime Media has paired with CouponSurfer.com, a leading provider of Internet coupons, to offer a bundled package of promotions