Chief Marketer Staff

• Short Cuts

  DraftWorldwide has appointed Stephen O’Shea managing director of its Westport, CT office, The Agency @ MCA, which will be aligned with Draft’s New York

• Chessie Wins All of Advanstar’s Files

  Advanstar Communications Inc., Cleveland, handed over the balance of its files to be managed by Chessie Lists Inc., Silver Spring, MD. Up to now, Chessie

• DIRECT Listline

  Designer Checks The 588,907-name Designer Checks Teen Source has been appended with demographic and psychographic data.Cost: $65/MSelections: Gender,

• DMA Program Highlights Strategies for ‘The New Europe’

  The Direct Marketing Association’s International Council will host a day-long conference on “Strategies for the New Europe” on Monday, June 14. The conference

• Polk Launches High-Tech/Telecom Business Development Unit

  The Polk Company, Southfield, MI, has created a seven-person business development team geared toward providing direct marketing services to the high-tech

• Abacus Alliance Opened to Centrobe Clients

  Abacus Direct and Centrobe, the enterprise customer management division of EDS E.Solutions, have teamed to offer Centrobe’s publishing clients access

• Rosenberger Made President of Harte-Hanks DiMark

  Harte-Hanks Inc., San Antonio, TX, has promoted Wayne W. Rosenberger to president of Harte-Hanks DiMark, Langhorne, PA. Rosenberger replaces Kevin McKenna,

• Oracle Acquires Thinking Machines’ Data Mining Unit

  Software maker Oracle Corp., Redwood Shores, CA, has acquired Thinking Machines Inc.’s data mining business, including flagship product Darwin. Terms

• Raymond to Steer Reader’s Digest Acquisitions Strategy

  The Reader’s Digest Association Inc., Pleasantville, NY, has appointed Robert J. Raymond as vice president for strategic acquisitions and alliances, a

• Short Cuts

  Global DocuGraphix Inc., Lincolnshire, IL, a document management company, has acquired three businesses from Broomfield, CO-based Corporate Express. The