Chief Marketer Staff

• Oracle Acquires Thinking Machines’ Data Mining Unit

  Software maker Oracle Corp., Redwood Shores, CA, has acquired Thinking Machines Inc.’s data mining business, including flagship product Darwin. Terms

• Raymond to Steer Reader’s Digest Acquisitions Strategy

  The Reader’s Digest Association Inc., Pleasantville, NY, has appointed Robert J. Raymond as vice president for strategic acquisitions and alliances, a

• DIRECT Listline

  Save the Children This 77,446-name active donor file is available from AZ Marketing Services. The list is not available to fundraisers.Cost: $70/MSelections:

• Rosenberger Made President of Harte-Hanks DiMark

  Harte-Hanks Inc., San Antonio, TX, has promoted Wayne W. Rosenberger to president of Harte-Hanks DiMark, Langhorne, PA. Rosenberger replaces Kevin McKenna,

• Perfumania.com to Make Initial Public Offering

  Perfumania.com, an Internet-based perfume retailer and wholesaler located in Miami, has filed a registration statement for an initial public offering

• Chessie Wins All of Avanstar’s Files

  Avanstar Communications Inc., Cleveland, handed over the balance of its files to be managed by Chessie Lists Inc., Silver Spring, MD. Up to now, Chessie

• PRC To Explore Expanding BRC Service

  The Postal Rate Commission set next Monday as the deadline to find out if the U.S. Postal Service is “actively pursuing” the possibility of eventually

• Tractor Supply Co. Goes Electronic

  Tractor Supply Co., Nashville, TN, claims it has become the first national farm supply retailer to jump into the electronic commerce arena with the debut

• DIRECT Listline

  Civic.com Subscriber List The civic.com e-mail subscriber list identifies 16,000 subscribers. They have given permission to receive third-party e-mail

• May Sales Reveal Generally Upbeat Attitudes Among DM Retailers

  With one notable exception, retailers with direct marketing operations had strong May year-over-year sales. Snapshot findings reveal an industry bullish