Chief Marketer Staff

• dELiA’s Reports Loss Amid Increasing Sales

  dELiA’s Inc., a New York-based apparel cataloger, reported a net loss of $2.3 million for the quarter ended May 1.Net sales for the first quarter increased

• Short Cuts

  Venture capitalist Herman Fialkov has purchased 175,000 of the common shares in advertising agency Greenstone Roberts Advertising, Inc. at $2.85 per shareThe

• Chessie Wins All of Advanstar’s Files

  Advanstar Communications Inc., Cleveland, handed over the balance of its files to be managed by Chessie Lists Inc., Silver Spring, MD. Up to now, Chessie

• Acxiom Promotes Elwood to E-mail List Leadership Role

  Karen Elwood been promoted to product leader of e-mail list management at Acxiom/Direct Media, Walnut Creek, CA. In addition to spearheading e-mail list

• DMA Program Highlights Strategies for ‘The New Europe’

  The Direct Marketing Association’s International Council will host a day-long conference on “Strategies for the New Europe” on Monday, June 14. The conference

• Yesmail.com Registers for IPO

  Yesmail.com Inc., Vernon Hills, IL, has filed a registration statement with the Securities and Exchange Commission. The “permission e-mail” provider proposes

• ASL Sues Former Exec for Alleged Conversion of List Names

  A month-old lawsuit filed by American Student List Inc. against a former executive heated up yesterday with the filing of an amended complaint and an

• DIRECT Listline

  Designer Checks The 588,907-name Designer Checks Teen Source has been appended with demographic and psychographic data.Cost: $65/MSelections: Gender,

• Polk Launches High-Tech/Telecom Business Development Unit

  The Polk Company, Southfield, MI, has created a seven-person business development team geared toward providing direct marketing services to the high-tech

• Regulator Tells Banks Not to Sell Data to Telemarketers

  Comptroller of the Currency John D. Hawke Jr. called for banks to stop selling customer information to unaffiliated telemarketers, saying that legislative