Chief Marketer Staff

• Lillian Vernon Trims Revenue, Net Loss

  Lillian Vernon Corp., Rye, NY, had first-quarter fiscal 2000 revenue of $29.1 million, down from $32 million in first-quarter fiscal 1999. The company’s

• MySoftware Company, NetCreations Offer Email List Prospecting

  Small-business software provider MySoftware Company will provide NetCreation’s PostMasterDirect.com database to its customer via its new email prospecting

• DIRECT Listline

  Accepted College and University Administrators Masterfile This file of 62,000 top administrators include officials responsible for the institution’s operation.

• Big Flower, Thomas H. Lee Merge in $1.9 Billion Re-Capitalization

  Big Flower Holdings, Inc. will be merged into BFH Merger Corp., an entity formed by holding company Thomas H. Lee Co. and financial advisory firm Evercore

• American Student List, Student Marketing Group Drop Actions

  A lawsuit between two list companies, and arbitration proceedings over a key executive’s termination, were resolved with all claims of wrongdoing dropped,

• USPS To Revise Rules For Commercial Mail Receivers

  Bowing to pressure from Congress, the private mailbox industry and privacy advocates, the U.S. Postal Service is reconsidering some of the new rules it

• No Check In The (Direct) Mail For Credit Card Solicitations

  The use of checks or other negotiable instruments in direct mail credit solicitations would be prohibited under a bill introduced last Thursday by Rep.

• Privacy Issues May Derail Banking Reform

  A bill to overhaul the banking laws of the United States may be derailed by Massachusetts Democrat Edward Markey, according to wire reports. To push to

• Experian’s BehaviorBank Now Tailored for Catalogers

  Experian, Orange, CA, has launched a spin-off of BehaviorBank, its self-reported consumer information warehouse. The new product, BehaviorBank for Catalogers,

• DIRECT Listline

  NAOG Outdoor Group Men’s Enhanced Database The database combines 1.7 million members from Handyman Club of America, North American Hunting Club and North