Chief Marketer Staff

• Who Are These Kids?

  A definitive study of Generation Y kids says they’re different from GenX-ers, and hardly scary.The shootings at Columbine High School, and the copycat

• Live From the DMI Co-op: Reader’s Digest to Stick With Sweeps

  Despite recent high visibility horror stories and congressional hearings, sweepstakes are far from endangered, according to John D. Klingel, world circulation

• Other Postal Reform Ideas Surfacing in House

  Draft legislation that would essentially gut the postal reform bill pending before the House Government Reform Committee is being circulated by Rep. Steven

• Agencies

  Flying Solo

  SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without

• Circus Smarts

  Before there was A&E Network’s $10 million multi-partner promotionalcampaign for Horatio Hornblower, there was the direct-mail search for thenext Mrs.

• Agencies

  Setting the Standard

  THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in

• Not Slots

  Vending-machine sweeps got the go-ahead in California in May through a LosAngeles Superior Court ruling that machines running sweepstakes aren’tgambling

• Agencies

  Tea and Sympathy

  ALTHOUGH LAND’S END has been hogging all the publicity about establishing fun and comprehensive e-commerce Web sites, it is hardly alone. Many smaller

• Agencies

  E-commerce = European Commerce

  EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of

• Agencies

  PLAN FOR TOMORROW’S SALES TODAY

  TODAY MARKETING is closer to the edge than ever before. Survival means building one-on-one relationships with customers without face-to-face meetings,