Chief Marketer Staff

• Circus Smarts

  Before there was A&E Network’s $10 million multi-partner promotionalcampaign for Horatio Hornblower, there was the direct-mail search for thenext Mrs.

• Not Slots

  Vending-machine sweeps got the go-ahead in California in May through a LosAngeles Superior Court ruling that machines running sweepstakes aren’tgambling

• AGENCY MOVES PEOPLE JULY 1999

  Kathryn Goodrich named vp-account director at Simon Marketing, Inc., LosAngeles.Laura Lisjak named account supervisor at Davidson Marketing, Inc., Chicago.Also

• Agencies

  Smells Like… A Good Cause

  HOW A PARTNERSHIP between a marketer and social cause can benefit both parties is the thesis behind “Brand Spirit-How Cause Related Marketing Can Help

• Shagged, Not Stirred

  Motts, Inc., Stamford, CT, launched a line of cocktail mixes in patented”Shagadelic Shakers” as part of a tie-in with New Line Cinema’s Junerelease, Austin

• Agencies

  Tubby Frenzy

  Burger King’s Teletubbies promotion came to a screeching halt last month,slightly more than halfway through its planned six-week run, after thechain depleted

• Campaign Trail

  The name of the promo says it all: Bring Home More. That’s exactly whatfish lovers have been doing with Gorton Seafood Co.’s frozen items sincethe company

• Agencies

  Carol Wright Trims Co-op Circulation

  COX DIRECT, Largo, FL, has cut the annual circulation of its Carol Wright cooperative direct mail program from 250 million to 200 million pieces to better

• U.S. Bancorp to Pay $3 Million to Settle Privacy Action

  U.S. Bancorp will pay more than $3 million to settle claims by Minnesota that the company violated both state and federal laws by providing financial

• And Plenty of Sizzle

  When Hasbro, Inc., Pawtucket, RI, went shopping for a kiosk to promoteproducts, it found help was just an EconoTouch away.The EconoTouch System built