Chief Marketer Staff
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Media
This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports
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Adding Flash and Dazzle
Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith
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Agencies
Site Lines
FORGET BANNER ADS and even targeted e-mail. To the converted, affiliate marketing is the future of e-commerce.In an affiliate marketing program, a Web
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AGENCY MOVES PEOPLE JULY 1999
Kathryn Goodrich named vp-account director at Simon Marketing, Inc., LosAngeles.Laura Lisjak named account supervisor at Davidson Marketing, Inc., Chicago.Also
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May the Force Stay with Him
“Kids don’t adapt to change, they like it.” So says Dick Helstein, and heshould know.Helstein’s been helping modify old-line products to keep up with
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Agencies
Setting the Standard
THIS IS THE sixth year we’ve compiled information on catalog customer service. In this issue we’ll consider the more than 200 catalogs we received in
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Agencies
E-commerce = European Commerce
EUROPEAN firms claimed the top three spots in an independent survey of Internet strategies.The research, carried out for Novell by the London School of
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Agencies
ASL Sues Former Executive
AMERICAN STUDENT LIST Inc., Mineola, NY, has filed a lawsuit alleging a former employee and his new companies are marketing names compiled by ASL.In a
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Agencies
Real Estate Agents/Brokers
THE INTERNET is radically changing how real estate agents and brokers initiate, process and close property transactions. It’s estimated there are more