Chief Marketer Staff

• Agencies

  people

  Bob Raczka joined Rhea & Kaiser Marketing Communications, Naperville, IL, as associate creative director.Antares ITI, Hauppauge, NY, named Renee Reynolds

• Media

  This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports

• Adding Flash and Dazzle

  Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith

• Agencies

  Is the DM Business Model Changing?

  PRICELINE.COM FOUNDER Jay Walker stunned an audience at Direct Marketing Days in New York this spring by describing a new DM business model-one with close

• Old School Methods

  Hot properties? The Backstreet Boys are blistering. And Sears gets to takethem back to school this fall.The male quintet broke the record for fastest-selling

• May the Force Stay with Him

  “Kids don’t adapt to change, they like it.” So says Dick Helstein, and heshould know.Helstein’s been helping modify old-line products to keep up with

• Agencies

  ASL Sues Former Executive

  AMERICAN STUDENT LIST Inc., Mineola, NY, has filed a lawsuit alleging a former employee and his new companies are marketing names compiled by ASL.In a

• Paris is Buying

  Paris-based Publicis is acquiring 49 percent of Burrell CommunicationsGroup, Chicago, a leading African-American marketing agency. Terms of thedeal were

• Agencies

  Smells Like… A Good Cause

  HOW A PARTNERSHIP between a marketer and social cause can benefit both parties is the thesis behind “Brand Spirit-How Cause Related Marketing Can Help

• Canada Goes Green

  THE CANADIAN GOVERNMENT IS getting into retailers’ backyards withReno$ense, a program urging them to merchandise their energy efficiency andhome improvement