Chief Marketer Staff

• Media

  This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports

• Agencies

  BusinessHere.com Steps Up to the Auction Biz

  THE LATEST COMPANY TO offer or auction office products and furniture electronically to the small office market decided to try it first in its own backyard

• Adding Flash and Dazzle

  Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith

• Direct Mail to Grow 4% This Year: McCann-Erickson

  Direct mail expenditures will grow by about 4% to top $41 billion in 1999, predicted Robert J. Coen, senior vice president and director of forecasting

• Agencies

  Obi-Wanna Shop Direct

  YOU COULDN’T escape “The Phantom Menace” this spring, even in the world of direct marketing. Here’s two examples of how DMers tried to keep shoppers out

• Big, Second head

  NIKE IS GIVING ITS TROUPE OF ATHLETES A WORKOUT IN J.C. PENNEY STORES.Penney wasn’t spending Nike’s co-op marketing money fast enough, so Nikewent to

• Agencies

  DoubleClick Adds Abacus to the Count

  A MID-JUNE MERGER of DoubleClick Inc. and Abacus Direct Corp. has industry observers and privacy advocates alike wondering who will benefit and at what

• Agencies

  OBSOLETE OPPORTUNITY

  AFTER FIVE YEARS of running a firm that recycled PCBs from places like the Hudson River, Brin McCagg thought it was time to try a less toxic form of recycling.

• Agencies

  Custom Built for Marketing

  THE INTERPUBLIC Group of Companies Inc., New York, has created The Publishing Agency, a global custom magazine publishing division, out of the talent

• A Midsummer Day’s Nightmare

  If your livelihood depends on this business, you have reason to be scared.On the heels of the new book, Permission Marketing, in which Seth Godinessentially