Chief Marketer Staff
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Agencies
Retail-tainment Tonight
I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,'” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers
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Agencies
list source
NEW LISTS Handyman Club of America The file names 738,524 individuals who do repair work on their homes. Club members receive a magazine (American How-To),
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Live From the DMI Co-op: ALC Talks Move Forward
Though talks remain in the early stages, Acxiom Corp. is closer to nailing down an agreement with American List Counsel Inc. for a merger between Acxiom
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Agencies
For Beta or for Worse
AS THE ROLE of customer relationship management in direct marketing increases, so does the number of CRM software and systems used to support all facets
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Denny’s Diner Back to the Future
Joe Cloutier likes the new brand of nostalgia being served up at Denny’sRestaurants. Cloutier’s year-old franchise in Rockport, ME, is buildingstores
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Agencies
Site Lines
FORGET BANNER ADS and even targeted e-mail. To the converted, affiliate marketing is the future of e-commerce.In an affiliate marketing program, a Web
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Who’s Really Behind Those FosterGrants?
REBUILDING A BRAND TAKES FOCUS, PERSEverance, and the right mix of old andnew. We’re contemporizing FosterGrant through “inside-out marketing,”merchandising,
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Big, Second head
NIKE IS GIVING ITS TROUPE OF ATHLETES A WORKOUT IN J.C. PENNEY STORES.Penney wasn’t spending Nike’s co-op marketing money fast enough, so Nikewent to
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Other Postal Reform Ideas Surfacing in House
Draft legislation that would essentially gut the postal reform bill pending before the House Government Reform Committee is being circulated by Rep. Steven