Chief Marketer Staff

• USPS to Pay $4 Million To Study Mailing Habits

  The U.S. Postal Service has awarded two contracts worth $71 million for a study of the public’s mailing habits and for computer equipment to improve its

• Specialty Catalog Hires New CFO and New VP of Marketing

  Wig cataloger Specialty Catalog Corp., South Easton, MA, has named Thomas McCain senior vice president of finance and CFO, and Bradford Bishop vice president

• DIRECT Listline

  Dell Puzzle Magazine Masterfile This file, which is newly managed by List Services Corp., features 182,096 subscribers to at least one of 11 Dell puzzle

• DIRECT Listline

  Active Outdoor Enthusiasts This 10 million plus name database identifies people interested in a range of “back-to-nature” activities.Cost: $80/MSelections:

• Deals

  Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest

• Procter’s Gamble

  When a major retail chain invited Procter & Gamble’s Jim Bechtold to visitits top execs, there were about 10 men in the room – and one woman. Theywanted

• U.S. Bancorp to Pay $3 Million to Settle Privacy Action

  U.S. Bancorp will pay more than $3 million to settle claims by Minnesota that the company violated both state and federal laws by providing financial

• Agencies

  Consumer DMers Retain Market Strength

  THE LOFTY RETURNS of a select group of e-commerce firms and turnarounds by a few other marketers are masking otherwise lackluster performance among consumer

• And Plenty of Sizzle

  When Hasbro, Inc., Pawtucket, RI, went shopping for a kiosk to promoteproducts, it found help was just an EconoTouch away.The EconoTouch System built

• Media

  This is what the media world has come to: A magazine company and a TVnetwork launch an annual extreme sports tournament because the signatureextreme sports