Chief Marketer Staff

• DM Increasingly the Middle-Class’s Source for Life Insurance: Study

  The Internet and phone quote lines are increasingly serving as a conduit for life insurance into the middle class market, taking up the slack left by

• Polk Appoints Three VPs

  The Polk Co. has appointed three vice presidents. John Kallassy has been appointed vice president of product management and analytic consulting in the

• DoubleClick’s Revenue Up As Company Expands DM Capabilities

  DoubleClick, Inc., New York, had revenue of $31 million for the second quarter of 1999, a 40 percent increase over revenue of $17.3 million in the first

• Zawacki to Replace McComas at Blair

  John E. Zawacki will replace Murray K. McComas as president/CEO of Warren, PA-based cataloger Blair Corp. effective Dec. 16, when McComas will retire.

• Services and Information Tech Lead to Strong Acxiom Quarter

  Acxiom Corp., Conway, AR, had first-quarter revenue of $211.5 million, up 29% from $164.5 million from first-quarter 1998. Net earnings were $15.7 million,

• Agencies

  Charles P. Roman: A Gloriously Healthy Life

  While the world was focused on the tragedy at Martha’s Vineyard, I was saddened by a death much closer to home: that of Charles P. Roman, age 92.Who was

• FCC Recommends No Government Regulation of Internet

  The Internet, which generated some $300 billion in revenue last year, should continue to be free from government regulation, the Federal Communications’

• The Urge To Merge Is Up In DM

  The Winterberry Group LLC, a direct marketing industry research company, released the first edition of Direct Marketing Services Industry Mergers and

• Rubin Response Tapped To Manage CMP Media Lists

  Rubin Response, Schaumburg, IL, has been appointed manager of CMP Media’s magazine and conference lists, effective Oct. 1. The lists identify subscribers

• MSGI Buys Stake In Screenzone

  MSGI Inc., New York, a direct and interactive agency, will acquire a 10% stake in Screenzone Media Networks, LLC. Screenzone, an interactive broadcast