Chief Marketer Staff

• DM Increasingly the Middle-Class’s Source for Life Insurance: Study

  The Internet and phone quote lines are increasingly serving as a conduit for life insurance into the middle class market, taking up the slack left by

• Agencies

  Charles P. Roman: A Gloriously Healthy Life

  While the world was focused on the tragedy at Martha’s Vineyard, I was saddened by a death much closer to home: that of Charles P. Roman, age 92.Who was

• Polk Appoints Three VPs

  The Polk Co. has appointed three vice presidents. John Kallassy has been appointed vice president of product management and analytic consulting in the

• DIRECT Listline

  Clifford & Wills The 700,000-name list of 24-month buyers from the Clifford & Wills catalog, will be updated quarterly, even as the catalog undergoes

• The Urge To Merge Is Up In DM

  The Winterberry Group LLC, a direct marketing industry research company, released the first edition of Direct Marketing Services Industry Mergers and

• Ticketmaster Buys MSN City Guides For $240 Million

  Microsoft Corp., Redmond, WA, will sell the entertainment pages of it MSN Sidewalk online city guides to Ticketmaster Online-City Search Inc.In a stock

• MSGI Buys Stake In Screenzone

  MSGI Inc., New York, a direct and interactive agency, will acquire a 10% stake in Screenzone Media Networks, LLC. Screenzone, an interactive broadcast

• List Vision ’99 Looks To The Future

  List Vision ’99–the new name of the annual Direct Marketing Association sponsored List Day conference–will be held Aug. 11 at the Hilton New York &

• Rubin Response Tapped To Manage CMP Media Lists

  Rubin Response, Schaumburg, IL, has been appointed manager of CMP Media’s magazine and conference lists, effective Oct. 1. The lists identify subscribers

• Online Shopping Surges, But Teens Aren’t Buying It

  Revenue from e-commerce will top $36 billion by the end of the year, more than doubling the $14.9 billion earned in 1998. The shopping spree, however,