Chief Marketer Staff
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Brand Marketers Still Lean on Clicks to Measure Online Impact: Forrester
About 12% reported that they look at the third most common metric, site engagement. Number of impressions came in fourth (9%) among the most common brand marketing measurements, ahead of reach, sales, registrations, purchase intent or buzz
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Starbucks: Have a Muffin on Us Today
Coffee titan Starbucks is running a “Free pastry Day” national promotion this morning. All its participating stores will offer customers a free pastry with purchase of a coffee drink from opening until 10:30 a.m. local time—or until the pastry supply runs out
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Mars Advertising Hires Former Walmart Exec to Lead Social Media Unit
MARS Advertising, Inc. has formed a new division to merge social media and shopper marketing
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G2 Hires VP for U.S. Promotional Marketing
G2 Worldwide has appointed Joe Lagattuta as vice president, group creative director and consumer promotions specialty lead for its promotional marketing group in the U.S.
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TracyLocke Named AOR for Makers of Snuggle, Wisk
Sun Products Corp. has named TracyLocke as its agency of record for shopper marketing
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News Brief
MASTERCARD WORLDWIDE: has debuted the Priceless Picks iPhone application which lets users instantly find shopping deals, entertainment options
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Agencies
Schofield Media Renews Contract With Quebecor
Quebecor World Inc. has signed a multiyear agreement with Schofield Media Group to continue printing 18 business-to-business magazines.
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O&M’s Shelly Lazarus Named To DMA Hall Of Fame
Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, will be inducted into the Direct Marketing Association
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Urban Outfitters Picks Merkle For Database Services
Urban Outfitters, Inc. has chosen Merkle to provide a variety of database marketing services.
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Agencies
Dish Network To Pay Nearly $6 Million In Marketing-Related Fees
Dish Network LLC will pay 46 states a total of $5,991,000 as part of an assurance of voluntary compliance. Dish Network denied any wrongdoing.