Chief Marketer Staff

• Short Cuts

  Opt-in e-mail systems developer NetCreations Inc., New York, has filed a registration statement with the Securities and Exchange Commission. The offering

• DIRECT Listline

  Satellite Orbit A file of 110,350 active subscribers. These individuals own satellite home systems and use the Satellite Orbit magazine to find out about

• Proposed Privacy Protection Bill Protects DM DB Access

  The House telecommunications subcommittee late last week cleared the way for a bill preventing the unauthorized copying and distribution of proprietary

• Promo Spending Falls

  Packaged goods companies have shifted $12 billion to trade promotion from consumer marketing since 1997, despite their intentions to cut trade spending.

• Agencies

  BROKER BASH

  What do you get when you put eight list brokers in a room?Some very blunt remarks about almost everything.DIRECT learned this in June when it conducted

• Agencies

  Investment Initiative: Xerox earmarks $30 million for call centers

  Xerox Corp. has invested $30 million to open new call centers in North America and Europe as part of a year-long drive to overhaul its business-to-business

• Agencies

  The Fab Five of the DM Service Sector

  The “Fab Five” still lead the direct marketing service supplier sector in the public markets, even as the category turned in a lackluster performance

• Safe Deposit

  Jennifer Youngberg of St. Louis had better luck with Jack’s safe than did Jack Daniel himself.Youngberg left Lynchburg, TN, in June with $100,000 in silver

• Agencies

  Make Integrated Marketing Take Off

  Are you as upset with Christopher Columbus and steam trains as I am? It’s largely their fault we have such a tough time integrating phone marketing and

• Agencies

  Silly Sneaker Site

  Nike’s revamped Web site (www.nike.com) proves to be an interesting exercise in frustration. Its mix of Gen-X graphics, celebrity endorsements, products