Chief Marketer Staff

• DIRECT Listline

  Sports Industry A file identifying 24,878 executives at professional sports teams, sports marketing agencies, major sporting goods retailers, sports events

• Montgomery Ward Emerges From Chapter 11 With New Name, Owner

  Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy court protection yesterday when it was acquired by a GE Capitol Inc., a unit of General

• DIRECT Listline

  Elsevier Science-U.S. Biological Sciences This list identifies 37,793 U.S. biology specialists from Biobase, an Elsevier science database. These professionals

• Crandall: DM CEOs Earned 6% More In 1998 Than 1997

  Chief executive officers of direct response companies with sales exceeding $25 million earned an median compensation — base salary as well as cash perquisites

• CPB Issues New Guidelines On Mailing List Use

  Public radio and television stations, rocked last month by reports that a Boston-based outlet was selling its mailing list to the Democratic and Republican

• Dress Barn Launches Catalog; Selects Keystone For Back End

  The Dress Barn, a retail chain of discount casual and professional fashion with 683 outlets across the country, will launch its first catalog in September

• Short Cuts

  NetCreations Inc. has filed for an initial public offering of its common stock, the company announced July 29. NetCreations is a provider of Internet-based

• Proposed Privacy Protection Bill Protects DM DB Access

  The House telecommunications subcommittee late last week cleared the way for a bill preventing the unauthorized copying and distribution of proprietary

• Short Cuts

  Opt-in e-mail systems developer NetCreations Inc., New York, has filed a registration statement with the Securities and Exchange Commission. The offering

• DIRECT Listline

  Satellite Orbit A file of 110,350 active subscribers. These individuals own satellite home systems and use the Satellite Orbit magazine to find out about