Chief Marketer Staff

• Karlstadt Buys Quelle for $1.4 Billion

  German department store chain Karstadt AG has received shareholder approval to acquire mail order giant Quelle for $1.4 billion, according to wire service

• Short Cuts

  Floral products retailer Gerald Stevens Inc. has completed the acquisition of floral direct marketer Calyx & Corolla Inc., San Francisco. Terms were not

• SpeciaLists Tapped to Manage Golfweek

  The SpeciaLists Ltd., Weehawken, NJ, has been appointed list manager of the 89,000 Golfweek subscribers file. Golfweek, published by Turnstile Publishing

• ValueVision Names Goldfarb To New Vice Chair Post

  Television home shopping network ValueVision International Inc., Minneapolis, has named Stuart Goldfarb to the new position of vice chairman.Goldfarb,

• DIRECT Listline

  Sports Industry A file identifying 24,878 executives at professional sports teams, sports marketing agencies, major sporting goods retailers, sports events

• DIRECT Listline

  Elsevier Science-U.S. Biological Sciences This list identifies 37,793 U.S. biology specialists from Biobase, an Elsevier science database. These professionals

• Crandall: DM CEOs Earned 6% More In 1998 Than 1997

  Chief executive officers of direct response companies with sales exceeding $25 million earned an median compensation — base salary as well as cash perquisites

• Montgomery Ward Emerges From Chapter 11 With New Name, Owner

  Montgomery Ward Holding Corp. emerged from Chapter 11 bankruptcy court protection yesterday when it was acquired by a GE Capitol Inc., a unit of General

• CPB Issues New Guidelines On Mailing List Use

  Public radio and television stations, rocked last month by reports that a Boston-based outlet was selling its mailing list to the Democratic and Republican

• Dress Barn Launches Catalog; Selects Keystone For Back End

  The Dress Barn, a retail chain of discount casual and professional fashion with 683 outlets across the country, will launch its first catalog in September