Chief Marketer Staff, Author at Chief Marketer

Mail Stream: July 27

Olive oil marketer Fratelli Carli is offering six bottles of its product to U.S. chefs. AFAR, a magazine dedicated to experiential travel and cultural exploration, is seeking charter subscribers. And Credo Mobile, a division of Working Assets, is featuring Rush Limbaugh as a mock spokesman for its calling plans.

Does Size Matter in the List Business?

List brokerage and management companies of all sizes are subject to market forces, just as tides rise and fall. In my more than 25 years as a list professional, I have observed numerous instances where former list industry heavyweights such as Greenfield Direct, Listworks, and the Kleid Co. melted down on short notice. Each of them left a trail, much to the chagrin of former clients, list owners, and fellow list professionals.

Listline e-Newsletter 7/27

This file names 15,855 attendees at these online business events. Selections: Business/industry type, job function/title, number of
employees

Search Marketing ROI Improves, Costs Decline

With costs declining and performance improving in some ad channels, marketing teams improve results by tracking trends, benchmarking their own campaigns, and discovering ways to invest media and marketing dollars more effectively.

Agencies

Deluxe Income Falls in Quarter

Deluxe Corp. posted net income of $27.8 million for the second quarter, a decrease from in net income of $32.6 million in the prior year.

Omnicom Income Falls 17.4%

Omnicom Group Inc. posted net income of $233.4 million for the second quarter, a 24% decrease from $307 million in the prior year.

Judge Stops Allegedly Bogus Stimulus DMers

A federal judge has stopped an operation from allegedly falsely claiming through postcard mailings and telemarketing that it could help consumers secure a “$25,000 Grant” – guaranteed – from the U.S. government, according to the Federal Trade Commission.