Chief Marketer Staff

• STRATEGIZE BEFORE YOU BLAST

  C-level executives cited SEARCH and E-MAIL as their favored digital marketing methods in a study by Forbes. However, 35% of respondents said e-mail had

• Agencies

  Watch This

  Most video contests receive only 50 to 250 entries. But don’t be discouraged. It’s the total reach that really counts, according to new Forrester Research.

• Q&A: WWE Squares Off Against Slump

  World Wrestling Entertainment has grown from a small regional organization to a global entertainment empire generating $526.5 million in 2008, an 8% jump

• GUNSLINGERS GO HOME

  Sometimes it seems like chief marketing officers are living in the Wild Wild West, riding their horses from town to town, frequenting one saloon after

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  Strategies: Love Connection

  When you think of big tennis competitive centers, you open up your mental atlas and flip to Wimbledon, Paris, Melbourne and New York. You may not necessarily

• OCHO CINCO OR OCHO TWITTO?

  Have you been to Chad Formerly Known As Johnson Ocho Cinco’s Twitter page? Neither has Ocho Cinco, apparently (maybe it’s not the real one), but he wants

• CMO Personal File: John Frascotti

  CHIEF MARKETER: Were you in the toy industry before Hasbro? FRASCOTTI: No. Though I feel like my background in an interesting way prepared me for this

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  P&I Product Showcase

  Available in all Sizes In this economic climate, it will come as no surprise that spending on promotional products took a nosedive during the first quarter

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  Destination: Loyalty

  Today’s consumers are looking for better prices and more value for their travel dollars. That’s why loyalty in the skies is more important than ever.

• Consider All the Variables

  Accepted wisdom cautions against measuring customers by how much revenue they generate. The key metric is their profitability. Measuring profitability