Chief Marketer Staff

• Agencies

  Sweet Segments

  Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its

• Agencies

  Open Those Pockets

  Most marketers today are lamenting how difficult it is to keep their brands afloat during these recessionary times. The conversation often turns to depressionary

• Agencies

  The New Reward: Prepaid Cards; It’s Showtime

  Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive

• Agencies

  Roll With It

  To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate

• Agencies

  Show Them The Money

  the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source.

• Agencies

  Tweet-Tourage

  By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

• Agencies

  TP Tweeting

  Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified

• Agencies

  The “Wow” Files

  Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range

• Joe Goes Hollywood

  Way back in 1964, G.I. Joe first marched into toy aisles, commanding action figures portraying the various branches of the U.S. military. This summer,

• QUICK TAKE: Ops Challenges and Trends

  Every marketing organization needs to embrace marketing operations, but many have yet to start this journey. It’s both a function and a process. And as