Chief Marketer Staff, Author at Chief Marketer

Roll With It

To launch a new product early next year, Cinnabon is considering double-dipping on a direct mail strategy from last year that got a 4.5% response rate

Agencies

The New Reward: Prepaid Cards; It’s Showtime

Seeking to avoid the ire heaved at corporate overindulgence, companies are rewarding high-performing employees (and customers) with prepaid incentive

Agencies

Show Them The Money

the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source.

Agencies

The “Wow” Files

Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range

Joe Goes Hollywood

Way back in 1964, G.I. Joe first marched into toy aisles, commanding action figures portraying the various branches of the U.S. military. This summer,

Agencies

Tweet-Tourage

By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

Agencies

TP Tweeting

Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified

Data & Analytics

Editor’s Note: Dog Days and Holidays

Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything

QUICK TAKE: Ops Challenges and Trends

Every marketing organization needs to embrace marketing operations, but many have yet to start this journey. It’s both a function and a process. And as

HEY BIG SPENDERS

E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast by Forrester Research. Retention e-mail will