Chief Marketer Staff

• Consider All the Variables

  Accepted wisdom cautions against measuring customers by how much revenue they generate. The key metric is their profitability. Measuring profitability

• The Chieftains

  QUESTION: WILL CONSUMERS START SPENDING MORE CONFIDENTLY BEFORE THE END OF THIS YEAR, OR SHOULD MARKETERS EXPECT THEY’LL SCRIMP INTO 2010? ROSEMARIE B.

• Brands Out Front at BlogHer ’09

  For a conference of female citizen journalists, last month’s BlogHer ’09 in Chicago sported some marquee names, including Tina Brown, Paula Deen and Tim

• Agencies

  Now Why’d They Do That?

  Advanced analytics tools are a priority for companies today. Because they show companies where to trim, where to expand and where to change ingrained

• Playing to Win

  Spend time with a child and you’ll see the world in a different way. Unencumbered by the restraints of adulthood, they imagine and reimagine the world

• Agencies

  Setting the Stage

  The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of

• WHAT THE USPS IS UP AGAINST

  The Washington Post recently editorialized that the U.S. Postal Service must take radical steps to survive in the 21st Century. Nobody disputes this.

• MUST SEE DRTV

  Before you change the channel, be aware that DRTV is more than yell and sell, gut busters and cash-for-gold commercials. Direct response television is

• Three Techs, Three Takeaways

  BING is Microsoft’s reboot of its Live Search, a perennial third in the search engine races. Last June Microsoft revamped it as a decision engine with

• Agencies

  Unity in the Ranks

  Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local