Chief Marketer Staff

• MOVING PRODUCT

  Victoria’s Secret has one. So do Sears, Best Buy, Target and Barnes & Noble. If you, too, are thinking of a mobile commerce site, here are some tips to

• CM POLL: Do-Over Dilemma

  If you could start your career all over again, would you still go into marketing? Yes51% No25% You’re kidding, right?22% Take the Daily Special Poll,

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  Feedback Loop

  Tell any group of retail sales associates that the customer is always right and you’ll probably inspire some heated debate. Let’s face it: Sometimes,

• Spin Cycle

  Automating communications about new leads to sales reps and integrated tracking of visitors’ Web site activity have helped Zimbra increase the converted

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  Strategies: JetBlue’s Packed Flight

  If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

• THE HEIGHT OF CREATIVE THINKING

  Chicago’s landmark Sears Tower has found a way to enhance its must-see tourist status: a pair of glass-enclosed, glass-bottomed platforms hanging off

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  CM Listline: Back to School

  Today’s Students Need More than backpacks and binders. They’re mobile and they know how to leverage technology in ways many chief marketers have yet to

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  Keep It Real

  Thanks to DVRs and TIVO, getting consumers to focus on your DRTV message is harder than ever before. One good way to do that is very simple keep it real.

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  All in the Family

  Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets

• Selling in the Sky

  The New York-based candy maker is promoting the $3 bar 65% dark chocolate with crunchy cacao nibs by offering it on Virgin America flights starting this