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Chief Marketer Staff

  • Agencies

    Get In The Game

    WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs’ games. The radio station

  • Agencies

    Strategies: JetBlue’s Packed Flight

    If you don’t recognize names like Kevin Nalts, Justine Ezarik or Meghan Asha, you’ve revealed two things about yourself: You’re not part of the digital

  • THE HEIGHT OF CREATIVE THINKING

    Chicago’s landmark Sears Tower has found a way to enhance its must-see tourist status: a pair of glass-enclosed, glass-bottomed platforms hanging off

  • Agencies

    CM Listline: Back to School

    Today’s Students Need More than backpacks and binders. They’re mobile and they know how to leverage technology in ways many chief marketers have yet to

  • Agencies

    Keep It Real

    Thanks to DVRs and TIVO, getting consumers to focus on your DRTV message is harder than ever before. One good way to do that is very simple keep it real.

  • Agencies

    All in the Family

    Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets

  • Selling in the Sky

    The New York-based candy maker is promoting the $3 bar 65% dark chocolate with crunchy cacao nibs by offering it on Virgin America flights starting this

  • Agencies

    Feedback Loop

    Tell any group of retail sales associates that the customer is always right and you’ll probably inspire some heated debate. Let’s face it: Sometimes,

  • Spin Cycle

    Automating communications about new leads to sales reps and integrated tracking of visitors’ Web site activity have helped Zimbra increase the converted

  • Mobile Bucks the Downturn

    Marketers cut back total spending this year, but they cranked up mobile marketing budgets by 26% and expect to do the same next year, according to a new