Chief Marketer Staff

• 2009 Pro Award Finalists

  The 2009 winners have been announced – click here for the full list!

• Playing to Win

  Spend time with a child and you’ll see the world in a different way. Unencumbered by the restraints of adulthood, they imagine and reimagine the world

• Agencies

  Setting the Stage

  The pain is still fresh in many Yankee fans’ minds. They had gone to New York City in April and waited for hours in long lines for the chance at one of

• WHAT THE USPS IS UP AGAINST

  The Washington Post recently editorialized that the U.S. Postal Service must take radical steps to survive in the 21st Century. Nobody disputes this.

• MUST SEE DRTV

  Before you change the channel, be aware that DRTV is more than yell and sell, gut busters and cash-for-gold commercials. Direct response television is

• Three Techs, Three Takeaways

  BING is Microsoft’s reboot of its Live Search, a perennial third in the search engine races. Last June Microsoft revamped it as a decision engine with

• Agencies

  Unity in the Ranks

  Through a national database appending initiative this spring, the United Jewish Communities/Jewish Federations of North America was able to help local

• Agencies

  Moms Value the Web Difference

  Web parenting resource BabyCenter.com has produced research to show how reliant today’s moms are on technology. And to back it up, they released an app

• Agencies

  Get In The Game

  WGN hit a more than 50% response rate this spring with a small, highly personalized mailing targeting advertisers on Chicago Cubs’ games. The radio station

• Agencies

  Team Spirit

  September temperatures in Scottsdale, AZ, can top a blistering 99 degrees. Football games are a big deal and getting people to come out on those scorching