Chief Marketer Staff, Author at Chief Marketer

2009 Pro Award Finalists

The 2009 winners have been announced – click here for the full list!

Show Them The Money

the mere scent wafting through the air of Omaha Steaks grilling one of its juicy tenderloins can send trade show attendees scurrying to locate the source.

Agencies

TP Tweeting

Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified

Agencies

The “Wow” Files

Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range

Joe Goes Hollywood

Way back in 1964, G.I. Joe first marched into toy aisles, commanding action figures portraying the various branches of the U.S. military. This summer,

Agencies

Tweet-Tourage

By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

HEY BIG SPENDERS

E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast by Forrester Research. Retention e-mail will

Digital

Learn Your Social ABCs

As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

STRATEGIZE BEFORE YOU BLAST

C-level executives cited SEARCH and E-MAIL as their favored digital marketing methods in a study by Forbes. However, 35% of respondents said e-mail had

Data & Analytics

Editor’s Note: Dog Days and Holidays

Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything