Chief Marketer Staff, Author at Chief Marketer

The “Wow” Files

Last month, Sci Fi, the science fiction channel, unveiled to viewers its name change to Syfy, a trade-marketable brand name that reflects a broader range

Joe Goes Hollywood

Way back in 1964, G.I. Joe first marched into toy aisles, commanding action figures portraying the various branches of the U.S. military. This summer,

Agencies

Tweet-Tourage

By erasing the lag time between message blast and message viewing, Twitter is shaping up as a very useful platform for running real-time promotional campaigns

Agencies

TP Tweeting

Listen closely. Hear that? It’s the sound of savings. Coupons Inc. quietly began twittering in March and now has 5,000 followers. Subscribers are notified

Data & Analytics

Editor’s Note: Dog Days and Holidays

Every Year at This Point, just at the turning of July to August, I experience a moment of complete calm. It’s a perfectly balanced time when everything

QUICK TAKE: Ops Challenges and Trends

Every marketing organization needs to embrace marketing operations, but many have yet to start this journey. It’s both a function and a process. And as

HEY BIG SPENDERS

E-mail marketing spending will grow from $1.2 billion in 2009 to $2 billion by 2014, according to a forecast by Forrester Research. Retention e-mail will

Digital

Learn Your Social ABCs

As many as 60% of the Fortune 1000 will be doing social media marketing by next year, according to Gartner Research (Oct. 2008) and almost half of those

STRATEGIZE BEFORE YOU BLAST

C-level executives cited SEARCH and E-MAIL as their favored digital marketing methods in a study by Forbes. However, 35% of respondents said e-mail had

Agencies

Watch This

Most video contests receive only 50 to 250 entries. But don’t be discouraged. It’s the total reach that really counts, according to new Forrester Research.