Chief Marketer Staff
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KEEP IT SHORT AND SHARP
E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released
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SHOPPING UNDER THE INFLUENCE
A broken ankle and too much time being couch-bound led me to do quite a bit of online shopping recently. I learned that even when it’s 2 a.m. and you’re
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COULD I HAVE A DO-OVER?
What’s surprising about this survey conducted by staffing firm The Creative Group is that the number isn’t higher, like, say, 10 in 10, with the lone
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For Employee Incentives, a Downsizing Year
Voluntary Pay Cuts. Compulsory Furloughs. Doing More With Less. You’d think that this would be a banner year for employee incentive programs. But the
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Deliverability Woes? Take the Blame Yourself
About 20% of permission-based e-mails, on average, are treated by Internet service providers as spam, according to a new report. Sound familiar? Well,
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Agencies
Beating the Seasonal Odds
Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,
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Agencies
Premium Grades
As with many other marketing channels this year, flat seems to be the new up for companies surveyed in the 2009 Promo Premiums and Incentives survey.
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Agencies
Sweet Segments
Hershey Entertainment and Resorts has increased its revenue by 17% and room bookings by 10% over the past year, thanks to segmenting direct mail to its
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Agencies
Open Those Pockets
Most marketers today are lamenting how difficult it is to keep their brands afloat during these recessionary times. The conversation often turns to depressionary