Chief Marketer Staff
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WebMetro Names Helweg VP of Interactive Strategy
WebMetro, an interactive marketing agency, has named Karen Helweg vice president of interactive strategy.
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Agencies
Banana Republic Contest Offers to Let Entrants Go “Mad”
Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series
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Online Video Rockets in Usage, Two Reports Show
Two separate studies find that online video viewing has grown astronomically and is on track to grow even further
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Acquirgy Completes SendTec Acquisition
Acquirgy has completed its acquisition of SendTec, Inc., a direct marketing company, effective July 31
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Atrinsic Acquires Shopit.Com
Atrinsic, Inc. has acquired Shopit.com
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Agency Colman Brohan Davis Expands Interactive Staff
Chicago agency Colman Brohan Davis has appointed Karl Seyfert as its new director of interactive marketing.
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Agencies
RR Donnelley Trims Income, Sales in Second Quarter
Printer RR Donnelley reported net sales of $2.36 billion during the second quarter of 2009, down from $2.92 billion in second-quarter 2008. The printer’s net income fell from $148.8 million a year ago to $26.2 million.
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Agencies
Luxury Goods Don’t Sell For HSN’s Cornerstone
HSN Inc. reported second quarter sales of $640.1 million, down 8% from the $695.8 million it racked up in second-quarter 2008. But the company turned a $249.8 million net loss from a year ago into net income of $13.6 million
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Agencies
USPS Loses $2.4 Billion in Quarter
The U.S. Postal Service reported a net loss of $2.4 billion for the third quarter, compared to a net loss of $1.1 billion last year.
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Agencies
Land’s End Web Site Wants to See Kids’ Backpack Wishes
Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook