Chief Marketer Staff

• Agencies

  Luxury Goods Don’t Sell For HSN’s Cornerstone

  HSN Inc. reported second quarter sales of $640.1 million, down 8% from the $695.8 million it racked up in second-quarter 2008. But the company turned a $249.8 million net loss from a year ago into net income of $13.6 million

• Agencies

  USPS Loses $2.4 Billion in Quarter

  The U.S. Postal Service reported a net loss of $2.4 billion for the third quarter, compared to a net loss of $1.1 billion last year.

• Agencies

  Land’s End Web Site Wants to See Kids’ Backpack Wishes

  Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook

• Delve Networks Partners with Akamai

  Video technology provider Delve Networks recently announced it has formed a strategic relationship with Akamai Technologies, Inc.

• The Case for E-PR

  It’s been well documented that we are in a massive marketing shift, one in which the consumer/prospect/customer has control and in which traditional media channels are fading faster than the Tweet you sent five minutes ago.

  While the shift has been dramatic and swift, there still seems to be one area that is under utilized and offers huge potential in these down trodden times: Public Relations, or more specifically, Electronic-Public Relations (E-PR).

• Agencies

  Eddie Bauer Sale To Golden Gate Completed

  Eddie Bauer Holdings, Inc. has completed the previously announced sale of its assets and operations to Golden Gate Capital for $286 million in cash.

• Journal Sentinel Cuts Staff, Including DMers

  Journal Sentinel Inc. will reduce its workforce by 92 employees, or 6.2% of its total workforce, according to a company announcement.

  These reductions include 37 voluntary buy-out offers that were accepted in the Journal Sentinel newsroom, as well as the company

• ValueClick Maintains Profits In Second Quarter

  Online marketing services firm ValueClick saw its second-quarter revenue fall from $327.7 million a year ago to $265.4 million for the quarter just ended. Its net income dipped from $35.7 million to $28.1 million during the same period.

• Direct, Alt Media Bright Spots In Communication Spending: VSS

  While the overall communication spending picture is stagnant, expenditures on direct response marketing and alternative efforts

• Email

  Listrak Unveils Event-Triggered E-mail Feature

  Listrak today announced it has added an event-triggered e-mail marketing system to its software-on-demand products.

  Dubbed Listrak Conductor, the new feature helps marketers automate e-mail responses based on respondent behavior, according to a release published by the company.