Chief Marketer Staff
-
-
Recession Blasters: Boost Response, Relationships and Revenue
Whether you are a B-to-C or B-to-B marketer, down markets call for swift, bold action to keep phones ringing, Web and retail traffic flowing and sales pipelines full. Learn from the country’s leading experts in Direct, the latest strategies and techniques that are working to improve customer acquisition, conversion and retention campaign investments
-
Listline e-Newsletter 8/11
This file offers 173,338 direct mail-sold subscribers, 97% of whom are female
-
Turner, PGA Hook into Hybrid Model for iPhone App
Turner Sports and golf association the PGA of America are breaking new ground in smartphone applications by offering an app for the iPhone and iPod Touch that earns its revenue from both advertising and user fees
-
Nestle Will Send One Healthy, Pure Family to Hawaii
Nestle Pure Life bottled water is looking for the healthiest family of the year and wants to reward them with a Hawaii trip for four and a training session with Oprah’s fitness coach Bob Greene
-
In TV’s Future, You’ll Be In Control 24/7
Exactly how dependent are we on television? And what behaviors surrounding the medium are in the very DNA of TV?
-
DMA Hires CMO, Sales VP
The Direct Marketing Association has hired Tom Shimko to serve as senior VP and CMO, and Lee Shufro as VP of sales.
-
Publicis Groupe Acquires Interactive Firm Razorfish From Microsoft
Publicis Groupe SA will acquire digital marketing agency Razorfish from Microsoft Corp
-
Agencies
Direct Sales Least Weak Among Nautilus’s Units
“Least weak” may be damning with faint praise, but for exercise and fitness marketer Nautilus Inc., the cross-training sneaker fits.
-
Priceline Revenue, Income Up As Travelers Bargain Shop
A trend of racing to the lowest price, which has been fueled by online comparison engines, has proven profitable for Priceline.com. More, along with The Bean-Counter’s Take, follows.