Chief Marketer Staff
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Royal Caribbean Stages In-home Cruise Parties
Cruise line Royal Caribbean International and the Cruise Planners affiliate of American Express Travel Services gave more than 14,000 veteran cruise consumers a taste of shipboard travel
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Agencies
Cadbury Campaign Lets Players Get and Give
It may be better to give than to receive, but a Web promotion launched by candy maker Cadbury North America is relieving Canadians of the need to choose. Players who enter the “One for Me, One for You” instant-win game not only get a chance to win a prize
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Upshot Wins Crown Imports Work
Crown Imports, the maker of Corona Extra and Modelo Especial, has hired Upshot to handle its promotion marketing
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News Briefs
LEA & PERRINS: has announced its grand-prize winner in its Wrap video contest. The family of Heather Bennett from Villa Rica, GA, produced an original video titled “Who’s Got the Sauce?”
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Acxiom Names Two to Board
Acxiom Corp. has named Jerry D. Gramaglia and Clark M. Kokich to its board of directors.
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Richard Hochhauser, Anne MacDonald Join Rentrak Board
Richard Hochhauser and Anne MacDonald have joined Rentrak Corp.
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Agencies
Mail Stream: August 24
Video Collectables has begun sending out catalogs under the name Collectables Direct. Brain, Child magazine invites mothers to subscribe to it with a variety of subscription terms. And Mini Boden has mailed its autumn 2009 catalog which features clothing for young
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Barc and ePrize Form Alliance
Integrated marketing agency, Barc, has formed an alliance with online promotion marketing company ePrize