Chief Marketer Staff
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How to Reach the Next Generation
It’s time to think more about Web 2.0 and its implications for direct marketing, and less about how to bring the list industry into the early days of the 21st century.
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Listline e-Newsletter 8/24
All Access Mailing lists LLC has won management of this file naming more than 3.5 million technology professionals. L.I.S.T. Inc. was the previous manager
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1-800-Flowers.com Posts Quarterly Loss
1-800-Flowers.com Inc. posted a net loss of $22.2 million for the fourth quarter, compared with net income of $4.3 million in the prior year.
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School Specialty Income Drops
School Specialty Inc. reported net income of $28.4 million for the first quarter, a decrease from $33.4 million last year.
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Agencies
Dick’s Sporting Goods Income Dips Slightly
Dick’s Sporting Goods Inc. posted net income of $38.9 million for the second quarter, a decrease from $39.9 million in the prior year.
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Alleged Debit Card Marketers Fined $52,000
A debit card company that allegedly charged consumers a fee for a debit card they had ordered unknowingly while applying for a payday loan online, has agreed to pay a $52,000 fine to settle Federal Trade Commission charges that the company and its principals violated federal law, according to the FTC.
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Cannon Advertising Names Sherman
Cannon Advertising has named Michael Sherman director of client services.
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Listline e-Newsletter 8/20
True North List Marketing has taken over management of this compilation naming more than 4.6 million U.S. companies. List Services Corp. was the
prior manager -
Agencies
CBS/Pepsi Max to Use Video in Print Ad
CBS and Pepsi Max have partnered in an exclusive marketing deal to use video in an upcoming print advertisement. The two claim the ad marks the first use of such technology
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Alpo Contest on the Hunt for Just Plain Dogs
Purina’s Alpo brand wants to hear from your dog—as long as he or she doesn’t go in for pet spa vacations, drinks regular tap water rather than bottled, and comes no closer to a doggy massage than a good old-fashioned tummy rub