Chief Marketer Staff
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Florida AG Sues Systemax Over Rebate Allegations
Florida Attorney General Bill McCollum has sued Systemax, and its subsidiaries, Tigerdirect and Onrebate, over allegations the companies failed to pay advertised rebates to consumers.
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Agencies
Vertis Names Calta Chief Marketing Officer
Vertis Communications has named Kathy Calta chief marketing officer.
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Agencies
Aster Data Appoints Shahani-Mulligan Marketing EVP
Aster Data has appointed Sharmila Shahani-Mulligan has executive vice president of worldwide marketing.
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Agencies
Canadians Give Loyalty Communications Mediocre Grades for Relevance
A customer loyalty agency Direct Antidote finds that more than three quarters of Canadian consumers don’t think much of the relevance of messages they get from loyalty programs
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Email
ExactTarget Enters Europe
E-mail marketing software-on-demand provider ExactTarget announced today it has launched an international division in London following the acquisition of U.K.-based Keymail Marketing.
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Email
Return Path Announces Tucows Feedback Loop
E-mail deliverability firm Return Path announced today it is launching a feedback loop for domain registrar Tucows.
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Email
Stupid Creative Watch: Black-Card Pitch Misses Mark
Whenever I receive an unusual direct-mail prospecting piece, I invariably wonder what list I must be on in order to have been selected by the marketer as a target.
For example, a credit-card pitch arrived recently indicating someone thinks I
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Email
Individual Mailbox-Tracking Tool Unveiled
In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages.
Dubbed MailboxIQ, the technology has been in development for a year and has been in beta with clients such as American Express, Apple, Oracle, Progressive and Nestle, according to Pivotal Veracity.
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Define Your Brand and Sharpen Your Competitive Edge
In today’s world of ongoing financial turmoil, consumers are searching for—and demanding—a level of trust. For smart marketers and senior executives, this spells opportunity.