Chief Marketer Staff
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Back to School Lessons for the Holidays
Understanding not only what’s worked in past holiday seasons but learning lessons from this year’s back to school efforts will help retailers put their best foot forward come November.
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Agencies
Canon Football Photo Contests Energize Amateurs Once Again
Photography power Canon is rolling out the latest iteration in a pair of football-themed contest promotions- and its long-time sponsorship of the national Football League—to publicize the launch of a new camera line
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News Briefs
CKE RESTAURANTS: has opened its first Carl’s Jr. restaurant in Shanghai, China. A move that marks,
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Erin Taylor Joins Acxiom As VP of Corporate Marketing
Erin Taylor has joined data firm Acxiom as vice president of corporate marketing.
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Agencies
Mail Stream: September 8
FetchDog, the canine-centric retailer founded by Glenn Close, offers new ways to connect online in its summer 2009 catalog. World Magazine
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Recipient Rep Matters in E-Mail Deliverability
When it comes to e-mail deliverability, there is no question that sender reputation plays a critical role. But there
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Listline e-Newsletter 9/3
During the second quarter, 4,217 direct mail-sold individuals bought health supplements
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P&G Adds Big Name to U.S. Olympic Team Sponsorships
Procter & Gamble said yesterday that it has become an official sponsor of the U.S. Olympic Teams for the 2010 Winter Games and the 2012 Summer Game
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Agencies
Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest
A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship