Chief Marketer Staff

• Listline e-Newsletter 9/10

  Direct Media Millard has won management of this file which names nearly 11.8 million individuals sourced from questionnaires. List Services
  Corp.

• Stride Gum Lets Fans Fight Digital Monsters to Save a Real Arcade

  Stride Gum, the Cadbury Adams-owned brand whose ads encourage users to chew more gum, wants to get consumers playing more video games too. And they’re putting up $25,000 as a prize

• Agencies

  Hershey Video Contest Seeks College Football Fan

  Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion

• Agencies

  Success Rice Budget-Friendly Meals Win Gift Cards

  Budget conscious consumers can help each other out in a new contest from Success Rice that asks its customers to share recipes that can feed four people at home for $10

• News Briefs

  SEATTLE’S BEST COFFEE: is introducing Just Pure Flavor in vanilla crème, cinnamon swirl and hazelnut, and is offering free samples nationwide

• Agencies

  Talbots Talks Catalog Circ Amid Rough Second Quarter

  The Talbots, Inc. generated second-quarter sales from continuing operations of $304.6 million, compared with $395.2 million during second quarter 2008. The apparel marketer recorded a net loss of $24.5 million during its most recent quarter, compared with a net loss of just under $25 million a year ago.

• Survey Gives Insight Into Unemployed DMers

  Out of work and looking for employment in the direct marketing field? A new survey offers a cold comfort: You

• Listline e-Newsletter 9/9

  More than 11.8 million individuals are named in this enhanced file.

• Postscript0909

   

• Florida AG Sues Systemax Over Rebate Allegations

  Florida Attorney General Bill McCollum has sued Systemax, and its subsidiaries, Tigerdirect and Onrebate, over allegations the companies failed to pay advertised rebates to consumers.