Chief Marketer Staff, Author at Chief Marketer

Fox Sports and Facebook in Super Bowl Deal

Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.

Data & Analytics

Trend Report: Customer Data Platforms in 2014

Customer data platforms (CDP) took a big step forward last year, with marketers and tech vendors partnering to create databases more quickly and efficiently than had been previously possible, and experts see this trend continuing in 2014.

Agencies

Lead Scoring Tech Helps DocuSign Find Common Ground

Lead scoring tech solutions scan databases for potential leads based on their specific purchase histories and the products you are selling, and aim find the best leads based on attributes specifically for your company.

Agencies

The Importance of Technology and Automation in Lead Gen

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

OfficeMax Data Disaster Reminds Parents of Child’s Death

OfficeMax used third-party data for a mailing that included information about the death of the recipient’s child.

Mobile

Facebook Tests Ads on Mobile Apps

A small number of advertisers have been allowed to use Facebook’s infrastructure to place ads on other mobile apps.

Agencies

Is 2014 the Year for Personalizing Big Data on Screen?

Effective personalization takes testing out and knowing what data elements will motivate a customer or partner to take an action. This article offers 10 simple steps.