Chief Marketer Staff
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Agencies
“Unapologetic” Promotion Flames Controversy over SI’s Barbie Doll Issue
With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion “unapologetic” is getting underway.
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Agencies
What You Need: Tech Requirements for Lead Gen
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
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Agencies
Utilizing Advanced Analytics to Improve B2B Marketing Efforts
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
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Digital
Tech Primer: What APIs Mean to Marketing
Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task
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Q&A: CMO Council’s Liz Miller on Marketing Tech Trends
We sat down with Liz Miller of the CMO Council to talk marketing tech trends and what solutions marketers need to have on their radar screens in 2014.
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Data & Analytics
Marketing Tech Integration Remains a Challenge
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
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Super Bowl Ads Go Interactive: Study
Take a deep dive into this year’s Super Bowl ads and how they engaged viewers onscreen and on mobile devices via this study from StarStar.
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Corporate Websites, in Decline, Need a Content Makeover
Corporate sites are in decline and marketers, like Coca-Cola, are giving them a content makeover making them much more attractive to consumers.
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Agencies
Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men’s basketball contest has landed in court.
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Do you have a Chief Marketing Technologist?
This new research from Gartner delves into on how the presence of a chief marketing technologist impacts marketing.
